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It felt far from the traditional editing interface, timeline, and features associated with standard NLEs. But, has it earned back the following of its yesteryear supporters? This petition would suggest not. Without reading too heavily into it, could this simply be a shift away from an industry-designed product toward a software, that caters to a different, more diverse market?
After all, we all know the film industry has seen some major shifts over the last 5 years. Look, all speculations aside, I think this petition and letter to the CEO of Apple is an incredible, progressive, community-led initiative and a topic that should be greatly considered.
I said billions of dollars right? Okay, without straying too far from the original beating heart of this article, I want to float something before I sign off. Call me crazy and many have , but if I had a billion dollar company that was spending lots and lots of zeros on creating and producing its own original content , I might consider developing my own post-production software in a way that integrates and supports the industry professionals who are a fundamental part of creating that content, no?
Apple should look at how much of the content they have been producing and commissioning was actually edited on Final Cut Pro. Dare I say that the likelihood that any of it was edited in FCP is incredibly low? Many names on the petition have continued to stress and share their needs for only a handful more features to be added to FCP. These requests would ultimately see FCP once again accepted into the workflow and pipelines of larger studios and in turn allow editors to embrace it in their creative tool belts.
If Apple could offer a solution that at least began to address the above two points, I would say Final Cut Pro fans would be rejoicing around the globe for what would soon await them creatively in their profession. The time savings in FCP overall is a lot quicker than any of them. Which reinstates in seconds on anyones computer anywhere in the world that has the proxy or raw media. Catering for the masses, or catering for a few.
I think FCP are on the right track. However, if you want to try FCP for yourself, Apple has a great 90 day free trial which you can find here! Digby Hogan is a professional editor with his own post-production house based in Brisbane, Australia. We just launched his hour pro editing course on Premiere Pro on MZed. Let us know your thoughts on FCP and what you think Apple should do in the comment section below!
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